Colgate Launches Official Super Bowl Ad

Colgate, also a first time Super Bowl advertiser, is another brand to launch its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.

Using the hashtag #EveryDropCounts to promote its campaign encouraging water conservation, Colgate’s Super Bowl ad highlights how much water we waste when we leave the faucet running while brushing our teeth: “Brushing with the faucet running wastes up to four gallons of water. That’s more than many people around the world have in a week.”

According to a report on Adweek, Colgate’s Super Bowl spot was created by the Peru-based Y&R Agency and originally aired in 2014 for World Water Day in Peru and Columbia.

Here’s the extended version of the ad:

Source: Google News Super Bowl Commercials

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