Coke Taps Marvel For Super Bowl Ad – AdAge.com

Coke — which recently broke a new campaign called “Taste the Feeling” — is poised to put Marvel characters in its Super Bowl ad. The marketer teased the ad Wednesday by sending out a package to media outlets, including Ad Age, with six Coke cans featuring designs of Marvel characters, including like Hulk, Ant-Man, Black Widow and Captain America. A note in the package states “the big game is just the beginning.” Ad Age confirmed that the 60-second spot will run in the second quarter, but Coke is not planning to release the ad early or provide further details. The agency is Wieden & Kennedy, Portland. W&K is a long-time Coke roster agency, but the shop was not among the agencies that took a lead on the global launch of “Taste the Feeling.” The Super Bowl ad shows that Coke is still working closely with the agency. Coke’s teaser package apparently went out far and wide. A site called comicbook.com blogged about it today.

Source: Google News Super Bowl Commercials
Lowdown: Coke Taps Marvel For Super Bowl Ad – AdAge.com (blog)