Victoria's Secret 2015 Super Bowl XLIX Ad
Victoria’s Secret 2015 Super Bowl commercial exactly what you’d expect, features Victoria’s Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima. Even their music soundtrack is something that Victoria’s Secret has used before in 2008 (with Adriana Lima)
This year marks the third game in which the lingerie brand is running an ad. This year’s spot (which was created in-house) will run during the two-minute warning in the fourth quarter of the game.
Beyond the TV ad, the Victoria’s Secret campaign includes social media outreach to millennial consumers via Snapchat, Twitter, Facebook and Instagram.
“Social for us—particularly for our customer base—is one of the most significant pieces of our advertising strategy,” Razek said. “We’ve got a very loyal fan base, but the models [also] have a very loyal fan base.”
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