The Other Big Game
Super Bowl advertisers are more strategic than ever about maximizing impact. Here’s how three companies plan to make the most of their Super Bowl commercials this year.
Five-time Super Bowl advertiser Cars.com, a Chicago-based vehicle reviews site and marketplace, hopes to take advantage that that many people own smartphones, and can go online and watch the game at the same time.
To sustain buzz after the game, Go Daddy produces alternate versions of its ads that run exclusively online. The approach has paid off the last few years.
Century 21 wants to reach Gen-X and Gen-Y viewers—the groups most likely to make a big move—and plans to post teasers on Facebook and YouTube before the game. Plus, as the real estate market continues to slump, the company hopes the ad will lift its agents’ morale.
Read More at : Inc.