Teleflora Scores Big With Supermodel Adriana Lima
Teleflora, the world’s leading flower delivery service, has teamed up with supermodel Adriana Lima for an ad set to launch during Super Bowl XLVI, which will air on NBC Sunday, February 5, 2012. Teleflora’s 30-second spot will debut during the game’s second quarter.
This marks the fourth year Teleflora has premiered an ad during the Super Bowl, which encourages viewers to send hand-arranged, hand delivered floral bouquets to their loved ones as a gift for Valentine’s Day. This year’s ad is both romantic and alluring; with the gorgeous Lima taking center stage as she prepares for a special Valentine’s Day date. The spot also features Teleflora’s XOXO Bouquet from the company’s 2012 Valentine’s Day collection.
“The Super Bowl is the perfect opportunity to introduce more consumers to Teleflora and the beautiful gift of flowers. And we are thrilled to have Adriana Lima, who is known for her exquisite beauty on-and-off the runway, help us drive home that message,” said Laurie McCartney, Chief Marketing Officer, Teleflora.
“The thing I love the most about this ad is that everything happens in a very intimate moment, in a romantic place,” Lima revealed. “Men will learn about the emotions women feel and how important a gift of flowers is to us on Valentine’s Day. I know you guys will like it.”
The company’s in-house ad agency, Fire Station, was behind the concept and creation of the stylish commercial. The spot was produced by B-Reel Films and directed by Anders Hallberg, who has directed many commercials, music videos and projects on the web, including the acclaimed Perrier campaign starring Dita Von Teese. The commercial will continue to air through Sunday, February 12, 2012.