More People Are Now Watching Super Bowl Ads Online Than on TV
In a survey by video ad tech company Unruly, 51% of respondents said they saw Super Bowl XLIX commercials on their PCs or mobile devices rather than on a television. Super Bowl ads are increasingly being viewed online well before the big game — out of all the instances a Super Bowl ad was shared this year, 40% happened before the game itself, Unruly says. The Thursday before last years Super Bowl Sunday was the most active day for sharing.
CBS is planning to live-stream every commercial during the 2016 online broadcast.