Bank's Super Bowl ad will target financial health in America - CNNMoney

One bank is shelling out millions to draw attention to a “national epidemic” during the Super Bowl.

Financial services firm SunTrust (STI) says it’s purchased time during Super Bowl 50 on February 7 to air an ad about financial stress.

It will depict people overcoming financial obstacles, the company said.

The goal is to “help Americans talk openly about money,” according to a SunTrust press release.

CBS (CBS), the network that will air the golden anniversary of football’s biggest game, said in August that 30-second ad spots were selling for a record $5 million.

“We’re investing in this ad because the Super Bowl is a unique and proven forum to launch a national conversation. We want to be the spark that motivates people to take action, and give them tools and access to information to move closer to financial confidence,” CEO William H. Rogers Jr. said in a statement.

SunTrust estimates that 75% of Americans are under pressure when it comes to their money, and Rogers said it should be treated like a “significant social concern.”

CBS is also streaming ads online a few seconds after they air on national television, the network announced in July, which is an unprecedented move.

Source: Google News Super Bowl Commercials