Wix to air first Super Bowl commercial
Wix, a Web platform for small business owners, is suiting up for the big game.
The company will air its first Super Bowl spot in the fourth quarter of the Feb. 1 telecast on NBC, Wix said on Wednesday.
With the 30-second spot, Wix will tout its user-friendly platform that aims to make it easy for mom-and-pop businesses to build and maintain their own e-commerce sites.
Israel-based Wix, which boasts 55 million paid users globally, has focused its ad dollars on cheaper direct-response marketing tactics like remnant TV ads.
Read More at: NY Post