WeatherTech's Super Bowl XLIX Ad

Automotive floor mat manufacturer WeatherTech will advertise its America at Work commercial during the first half of NBC’s Super Bowl XLIX broadcast from the University of Phoenix Stadium in Arizona, Feb. 1.

WeatherTech is returning to the Super Bowl broadcast for the second time. Last year’s You Can’t Do That spot garnered praise for creativity, while extolling the company’s Made in America business philosophy. This year’s spot reinforces the Made in America theme with all WeatherTech employees as talent and a local production team.

“We had a very positive result from our first Super Bowl commercial during last year’s game,” David MacNeil, founder and CEO of WeatherTech said. “We witnessed an increase in phone and Internet traffic that helped continue our double digit sales growth as well as expand brand recognition. The Super Bowl ad buy has become a key component of our marketing strategy. It is a great opportunity to reach over 112 million viewers that are particularly focused on watching the commercials during the game.”

The America at Work spot is very much a Chicago area production.

“Last year we had a big Hollywood production and actually filmed two spots,” MacNeil said. “We were able to reinforce our Made in America manufacturing philosophy and we are doing that again this year. Our ad for this year’s game reinforces our commitment to manufacturing in America. The ad features actual WeatherTech employees and my Golden Retriever Scout. The creative development was a group effort between our in-house marketing group and our agency Pinnacle Advertising, with additional support from Radar Studios. We wanted to keep the production dollars in our local economy. Although it does show a cute Golden Retriever we are taking a more retail approach this year. The ad cost over $4 million dollars and I have to sell product to pay for it – pretty simple.”

The spot is scheduled to run within the first half of the game.