Volkswagen sits out 2015 Super Bowl

Volkswagen, whose Super Bowl spot “The Force” was the most-viewed Super Bowl ad online of 2011, will sit out the game in 2015 year, according to Ad Age.

A VW spokeswoman said that for 2015 the company has opted not to participate due to other priorities and initiatives.

The automaker had been a regular advertiser in the Super Bowl since 2010.

Read More at: Ad Age