USA Today Ad Meter Results
As it’s done every year since 1989, USA TODAY had ad enthusiasts rank every commercial from the big game. Here are this year’s rankings, based on ratings from nearly 7,000 panelists.
1 Budweiser Lost Dog
Avg. Vote: 8.1
2 Always Like a Girl
Avg. Vote: 7.1
3 Fiat Blue Pill
Avg. Vote: 6.87
4 Microsoft Braylon
Avg. Vote: 6.74
5 Doritos Middle Seat
Avg. Vote: 6.71
6 Dodge Wisdom
Avg. Vote: 6.64
7 Toyota My Bold Dad
Avg. Vote: 6.59
8 Coca-Cola Make It Happy
Avg. Vote: 6.5
9 Nissan With Dad
Avg. Vote: 6.47
10 McDonald’s Pay with Lovin’
Avg. Vote: 6.45
11 Doritos When Pigs Fly
Avg. Vote: 6.44
12 Snickers Very Brady
Avg. Vote: 6.43
13 Dove Men+Care Real Strength
Avg. Vote: 6.4
14 No More Listen
Avg. Vote: 6.36
15 Jeep Beautiful Lands
Avg. Vote: 6.13
16 Bud Light Coin
Avg. Vote: 6.12
17 Supercell Angry Neeson
Avg. Vote: 6.08
18 BMW Newfangled Idea
Avg. Vote: 6.03
19 Kia The Perfect Getaway
Avg. Vote: 5.99
20 Mercedes-Benz Fable
Avg. Vote: 5.97
21 Nationwide Invisible
Avg. Vote: 5.87
22 Toyota How Great I Am
Avg. Vote: 5.81
23 Avocados From Mexico First Draft Ever
Avg. Vote: 5.74
24 Esurance Sorta Pharmacist
Avg. Vote: 5.68
25 Universal Jurassic World
Avg. Vote: 5.62
26 Mophie All Powerless
Avg. Vote: 5.57
27 Microsoft Estella
Avg. Vote: 5.56
28 Universal Minions
Avg. Vote: 5.54
29 Skittles Settle It
Avg. Vote: 5.47
30 Pepsi Halftime Touches Down
Avg. Vote: 5.34
31 Discover Surprise
Avg. Vote: 5.29
32 T-Mobile One-Upped
Avg. Vote: 5.26
33 NFL Rally
Avg. Vote: 5.26
34 Sprint Apology
Avg. Vote: 5.26
35 TurboTax Boston Tea Party
Avg. Vote: 5.21
36 Wix.com It’s That Easy
Avg. Vote: 5.19
37 Budweiser Brewed the Hard Way
Avg. Vote: 5.15
38 Universal Furious 7
Avg. Vote: 5.07
39 Chevrolet Colorado
Avg. Vote: 5.06
40 Universal Pitch Perfect 2
Avg. Vote: 5.06
41 Weight Watchers All You Can Eat
Avg. Vote: 5.02
42 Universal Ted 2
Avg. Vote: 4.95
43 Lexus Let’s Play
Avg. Vote: 4.93
44 Carnival Cruise Lines Return to the Sea
Avg. Vote: 4.88
45 Disney Tomorrowland
Avg. Vote: 4.84
46 Nationwide Boy
Avg. Vote: 4.84
47 Esurance Sorta Mom
Avg. Vote: 4.83
48 Skechers Relaxing with Pete Rose
Avg. Vote: 4.82
49 WeatherTech America at Work
Avg. Vote: 4.72
50
Victoria’s Secret
Let the Real Games Begin
Avg. Vote: 4.64
51 Loctite Positive Feelings
Avg. Vote: 4.63
52 Paramount Terminator Genisys
Avg. Vote: 4.55
53 Geico Push It!
Avg. Vote: 4.35
54 Lexus Make Some Noise
Avg. Vote: 4.13
55 GoDaddy Working
Avg. Vote: 4.1
56 Universal Fifty Shades of Grey
Avg. Vote: 3.95
57 Machine Zone Game of War
Avg. Vote: 3.9
58 Squarespace Om
Avg. Vote: 3.63
59 T-Mobile Save the Data
Avg. Vote: 3.49
60 Jublia Tackle It
Avg. Vote: 3.22
61 uCool Heroes Charge
Avg. Vote: 3.12