Skittles Brings ‘the Rainbow’ to Next Year’s Super Bowl

Skittles is headed to the upcoming Super Bowl in 2015, where it will appear in a commercial during the big game for the first time.

A spokeswoman for brand owner Wm. Wrigley Jr. declined to comment on the ad, but acknowledged a plan “around” Feb. 1, when NBC will broadcast the game from Phoenix. “Skittles will continue making game day ‘awesomer’ in 2015, including a variety of activities from The Rainbow around Super Bowl Sunday,” the spokesman said in an email, referring to the brand’s colorful brand imagery.

Wrigley parent Mars Inc. is a regular Super Bowl advertiser that has typically showcased brands from its North American chocolate division, such as M&Ms or Snickers, and the company is expected to continue that strategy in this season’s championship game. So the Skittles ad would represent additional Super Bowl spending by Mars. BBDO New York is the creative agency for M&Ms and Snickers, while DDB Chicago handles Skittles.

Read More at: AdvertisingAge