McDonald's Super Bowl Ad Lets You Pay for Food With Lovin'

McDonald’s new Super Bowl ad shows that “lovin'” pays, and it’s a different kind of payment than what buys you a 30-second $4.5 million spot.

“We want to thank our customers for making our day and hopefully they will make someone else’s as well – that’s what Lovin’ is all about,” a spokeswoman for McDonald’s said.

Between Feb. 2 and 14, customers who order items during pre-selected times will get to “Pay with Lovin’.” In other words, a McDonald’s employee will let you know if you’ve been chosen to get your order for free.

“From selfies, hugs to high fives – we have a bunch of fun ways to express your Lovin’,” McDonald’s says.

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