Lexus 2015 Super Bowl Commercial 'Make Some Noise'

Lexus is returning to the big game, after making its debut in 2012, with a 30-second spot created by ad agency Walton Isaacson that will appear at some point during the first half of the game. Advertisers during Super Bowl XLIX are paying anywhere between $4.4 million to $4.5 million for 30 seconds of airtime.

Lexus’ ad is unlikely to go down as one of the greats and eschews celebrities, humor, and cute animals to simply show its NX vehicle elegantly being put through its paces in what appears to be a glamorous indoor parking lot, while dancers writhe and splash in-between the frames of driving. The spot isn’t set to a traditional musical soundtrack, but instead features the tuneful noises of the car as doors slam and tires squeal.

Lexus has tapped independent ad agency Walton Isaacson, a firm that includes Magic Johnson as one of its founders. This will be the ad firm’s first Super Bowl ad.

Walton Isaacson’s founding partner Aaron Walton told Variety it wanted to make the car the hero of the ad, saying: “We wanted to make sure that the focus was really around the performance of the car, the energy of the car, and we didn’t want to do anything that was going to take away from that.”

Read more: BusinessInsider