Half of Super Bowl ads had hashtags

Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots.

The number of hashtags used was actually down from a record 57% of all ads during last year’s game, according to Marketing Land. A total of 16 commercials included website addresses but no hashtags, and nine included both URLs and hashtags.

Specific social networks weren’t called out too often: Facebook got just four mentions, and Twitter was included three times. But Snapchat got its first Super Bowl mention this year, as part of the advertisement for the Rebel Wilson comedy “Pitch Perfect 2.” (Universal Studios cleverly asked Snapchatters to post snaps with the phrase “PitchPerfect2”).

Toyota: #OneBoldChoice

BMW: #HelloFuture

Snickers: #EatASnickers

Skittles: #SettleIt

Lexus: #LexusNX

T-Mobile: #Uncarrier, #KimsDataStash

Budweiser: #BestBuds

Coca-Cola: #MakeItHappy

Avocados From Mexico: #FirstDraftEver

Dove Care+Men: #RealStrength

Doritos: #Doritos

Nissan: #WithDad