Dove’s Men+Care 2015 Super Bowl Ad About Dads

Doves’s male-focused product line Men+Care has released an ad that pays tribute to fathers, just in time for Super Bowl XLIX. The spot almost entirely consists of children screaming “dad” or “daddy” and the ad’s text says, “What makes a man stronger? Showing that he cares.”

In a news release, Jennifer Bremner, director of marketing at Dove Men+Care, said: “We know that men today are embracing their caring roles more than ever, and that these experiences are fulfilling and strengthening them…Especially at a time when fans are overwhelmingly hearing about physical feats on the football field, we wanted men (and women) to hear at least one voice saying, ‘Care Makes a Man Stronger.’”

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