Clio Awards Unveils 'Super Clio' That Will Honor the Best Super Bowl Ad

Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising’s biggest annual event.

The Clio Awards announced today it is launching the Clio Creative Bowl, a juried competition to find the top commercial aired during the Big Game on Feb. 1.

The winner will be announced the Monday after the game, and a towering trophy called the Super Clio will be presented in the winning agency’s city.

Coverage of the jury’s deliberations and perspectives will appear on Clio’s social channels and creativebowl.clioawards.com.

The Clio Creative Bowl was the brainchild of Rob Reilly, global creative chairman at McCann Worldgroup, who is the head of this year’s Clio jury. Other 2015 jurors weighing this year’s Super Bowl work include:

Ted Royer, chief creative officer, Droga5
Gerry Graf, founder and chief creative officer, bfg9000
Glenn Cole, founder and chief creative officer, 72andSunny
Colleen DeCourcy, global executive creative director, Wieden+Kennedy
David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America
Susan Credle, chief creative officer, Leo Burnett USA
Steve Simpson, chief creative officer, Ogilvy & Mather North America
Rob Schwartz, CEO, TBWA\Chiat\Day New York
Tim Nudd, creative editor, Adweek