Can Bing Predict Winning Super Bowl Ads?

Moving closer to Super Bowl 2015, Microsoft’s Bing algorithm for its search engine took on forecasting National Football League games, posting NFL game predictions in search engine results. The listings posts game matches and times, along with a list of the teams that Bing predicts will win the games. As the industry draws closer to the Super Bowl, marketers will want to know how — and whether their advertising campaigns will score big.

Bing predicted the win by the Carolina Panthers over the Cardinals on Jan. 3, a 70.2% chance the Steelers will take the Broncos on Jan. 11, and a 51.5% chance the Patriots will take the Seahawks on Feb 1.

“While Cortana (Microsoft Personal Assistant) hasn’t been as successful as the Bing algorithm that correctly predicted 15 of 16 games in the World Cup’s knockout stage, it was still pretty good,” per Business Insider.

Can Bing use its algorithm and data to determine the big winners in this year’s Super Bowl advertising lineup, not just for television, but search engine marketing and social media?

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