Bud Light built a massive Pac-Man maze for its Super Bowl commercial

As part of its “Up for Whatever” campaign, Bud Light is producing a Super Bowl ad centering on Pac-Man. Late last week, photos of the commercial shoot, which took place in Los Angeles, began trickling out.

The commercial is called “Coin” and will run for 60 seconds during this year’s Super Bowl. A person receives a message and is then told to go outside, given a giant coin, and gets a chance to play this life-sized version of the classic arcade game.

Last night's view from the office! Human #Pacman #Budweiser commercial! What a dream! #dtla #LosAngeles pic.twitter.com/ZEXSIRdPjZ

— Frank&Eileen (@frankandeileen) January 8, 2015

Shot a Super Bowl commercial today with @budlight #UpForWhatever it was crazy fun #iamsantwon pic.twitter.com/4mFdr4ebps

— Santwon (@IamSantwon) January 8, 2015

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