Avocados From Mexico 2015 Super Bowl Ad #FirstDraftEver

The spot stars former NFL stars Doug Flutie and Jerry Rice commentating on a prehistoric fantasy draft among nations vying for various plants and animals. The 60-second spot, which will run in the first quarter, is by GSD&M.

The ad represents the first produce spot to air during the Super Bowl, according to Avocados from Mexico. The group is planning to support the ad with “seven online videos on YouTube, Facebook and Twitter around a big consumer promotion that will unfold throughout the rest of the night and lead into the following day.” according to a spokeswoman.