2015 Super Bowl Advertising Spoilers
Well, now we know the two teams playing in the Super Bowl, here’s the latest news on the ads we will be seeing during this years big event.
The brewer Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.
It has two ads planned for Bud Light, each created by a different agency, and another for Bud, as Adweek details.
“Lost Dog,” has been created by Anomaly and will show how “only your best buds are the ones who always have your back.” It acts as the sequel to last year’s much-loved “Puppy Love” spot and features a cute canine and the famous Clydesdale horses.
Another Bud Light spot created by EnergyBBDO is called “Coin” and tells the story of a drinker who plays a life-size Pac Man game. The brand released a teaser, so we know what to expect, on January 16.
The final spot is for Bud, which is another Anomaly effort. This ad focuses on how the beer is brewed.
The brewer plans to release each ad online in the week before the game.
Avocados from Mexico
Avocados from Mexico announced in January it would run a 30-second ad during the Super Bowl, but it will keep its TV ad creative under wraps until the game.
The brand will also be creating other marketing opportunities around the football season. That will include social-media activity featuring American TV host Mario Lopez and in-store ads.
In a press release, Avocados from Mexico explained the reasoning behind advertising a warm-weather fruit during the middle of winter: During the month of last year’s Super Bowl, 70 million avocados were sold in the US.
BMW is returning to the Super Bowl after a four-year hiatus, with a 60-second spot to promote its i3 electric car.
BMW’s North American vice president of marketing Trudy Hardy says the company will use the Super Bowl as a platform to “educate” viewers about the benefits of electric cars.
KBS is the agency behind the spot, but we don’t have any more details yet about its creative direction.
The travel and leisure company — which owns brands including Carnival Cruise Lines, Costa Cruises, and P&O Cruises — announced in December that this year it would air its first Super Bowl commercial.
The 60-second spot will be created by BBDO and directed by Hollywood director Wally Pfister, who has worked on blockbusters such as “Inception” and “The Dark Knight” trilogy.
Carnival is sourcing the commercial from its “World’s Leading Cruise Lines Marketing Challenge,” which gave North American consumers the chance to “join” the company’s marketing team and vote on their favorite creative concepts. The challenge is down to its final four ads (the image on the right is taken from the “Getaway” spot.)
Coca-Cola has confirmed to both AdAge and Adweek that it is running a 60-second commercial during the Super Bowl, but little else is known yet.
PepsiCo’s Doritos is once again running its “Crash the Super Bowl” contest, asking people to send in their own submissions for the chance to win that coveted ad spot and a $1 million prize.
Doritos received nearly 4,900 submissions for this year’s spot and has whittled those down to 10 finalists. Fans are invited to vote on their favorites. The most popular fan ad will air during the big game as well as another spot chosen by Doritos.
Dove Men+Care is returning to Super Bowl advertising after a five-year hiatus.
The brand’s marketing director Jennifer Bremner told Adweek the ad would build on the 2010 spot’s theme of celebrating “the multidimensional aspects of masculinity that define what it means to be a man today.”
Dove Men+Care also plans a raft of social-media activity for the Super Bowl push, which will include a mix of planned and real-time marketing.
The Super Bowl-commercial stalwart GoDaddy is set to make its 11th appearance.
The web-hosting company has been holding a competition to name the star of its 2015 campaign: a cute golden retriever puppy.
The votes were counted, and “Buddy” is the star of the ad. GoDaddy announced on Jan. 14 it had also hired Buddy as its CCO, or chief companion officer. In that same press release, GoDaddy revealed Buddy’s role in the Super Bowl ad included “trotting in a ravine, walking a narrow wooden bridge and riding out a (fake) lightning storm.”
As AdAge details, the puppy will be featuring alongside Nascar star Danica Patrick in a spot called “Journey Home,” created by Barton F. Graf 9000. It’s quite a departure from GoDaddy’s silly ads in 2014.
A leaked memo from Toys R Us (of all places) obtained by JurrasicWorld.org revealed that a trailer for the fourth “Jurassic Park” movie will run during this year’s Super Bowl.
The film will be released in theaters June 12.
On Jan. 14, the carmaker became the first brand this year to reveal its full Super Bowl ad creative.
Lexus is airing a 30-second commercial during the first half of the game.
Created by independent ad agency Walton Isaacson, the spot shows Lexus’ NX model being put through its paces in what appears to be a glamorous indoor parking lot, while dancers writhe and splash in between the frames of driving. The spot isn’t set to a traditional musical soundtrack but instead features the tuneful noises of the car as doors slam and tires squeal.
The glue maker is betting big on the Super Bowl this year, dedicating nearly its entire annual ad budget to its spot.
The brand told AdAge the Fallon Minneapolis-created ad would act as the latest installment of its #WinAtGlue campaign.
McDonald’s, which has recently undergone a huge marketing refresh in a bid to turn around flagging sales, is understood to be prepping a 60-second Super Bowl spot, according to The Wall Street Journal’s CMO Today.
Leo Burnett will create the ad, which is thought to be appearing pregame.
The automaker has a Super Bowl ad in the works, according to The New York Times, but we don’t know much more than that.
Mercedes’ agency is Merkley+Partners.
Mophie is another Super Bowl newbie, announcing in October it was joining the big-game pack.
Daniel Huang, CEO of Mophie, told USA Today the company was using the Super Bowl to tell its story to a “much broader audience.” Mophie specializes in mobile battery packs and smartphone cases.
Deutsch LA is behind the spot, but we don’t yet know anything else about the creative.
Alongside the ad, Mophie plans to give away $1 million worth of product on its website if the game goes into overtime.
The insurance brand confirmed in December it was returning to the Super Bowl for the first time since 2007.
In a press release, the brand — which is also the official insurance sponsor of the NFL — said it would reveal more details about the campaign on Twitter and Facebook closer to the event.
It’s unclear whether its lead agency McKinney — or Ogilvy & Mather, which created the brand’s recent campaign starring Peyton Manning — will be behind the Super Bowl spot. Our guess would be the latter.
Nissan is returning to the Super Bowl after an 18-year break, with a 60-second ad, as USA Today reported last month.
Again, no details yet on creative, but Nissan North America’s senior vice president for sales and marketing Fred Diaz hinted: “We’re about bold innovation for all.” Well, OK, not much of a hint, but it’s all we have to go on so far.
There’s a chance it could feature “The Voice” star and Maroon 5 frontman Adam Levine, who signed up as Nissan’s brand ambassador last year.
Pepsi has confirmed it is sponsoring the halftime show, in which Katy Perry will be performing. On Jan. 10 the NFL announced that Lenny Kravitz would be joining her on stage.
It’s also running a 30-second ad that will lead into the half-time extravaganza the brand confirmed to USA Today. We don’t know any more about the creative yet. Stay tuned.
Skittles is making its Super Bowl debut this year.
No details yet about the actual ad, which will be created by DDB Chicago, but the brand celebrated its Super Bowl spot announcement on Jan. 6 by seeding out a video across its social channels starring former Super Bowl MVP Kurt Warner.
The fun ad sees the former quarterback kicking back during a Skittles-themed tailgate party. A Skittles spokesman confirmed Warner would not be appearing in the Super Bowl TV ad, however.
Snickers — not M&Ms — is the Mars brand appearing in the 2015 Super Bowl.
Brand director Allison Miazga-Bedrick told AdAge the 30-second spot would continue Snickers’ “You’re Not You When You’re Hungry” campaign. BBDO New York has created the work.
No more details are out there yet, but Snickers has confirmed it will feature at least one celebrity.
Mars has been building up to the big game with an on-pack competition across its Snickers, Mars, and M&Ms brands, which enters consumers into a sweepstake with a chance to win a trip to the Super Bowl.
Squarespace is returning to the Super Bowl for a second time, following the brand’s debut last year.
The brand told AdAge that this time around it was working with Wieden+Kennedy New York to create the spot.
Toyota is set to feature the new Camry model in its Super Bowl campaign, which will star brand ambassador US Paralympic Team snowboarder and actress Amy Purdy, USA Today reported in November.
In January, the brand released more details about the campaign, which has been created by Saatchi & Saatchi Los Angeles.. It has bought two 60-second slots: one pregame and the other during the second quarter.
The first ad will focus in on Amy Purdy and will also feature the voice of boxing legend Muhammad Ali. The second spot looks to celebrate “great, bold dads.”
In the build up to the big game, Toyota is seeding out online videos highight professional football players past and present — including LaVar Arrington, DeMarcus Ware and Kurt Warner — and their children. Beyond the videos, Toyota is asking Twitter users to tweet photos of their dads using the hashtag #OneBoldChoice. The brand hints that some of these photos might be used for a “cultural moment” during the game itself.
TurboTax returns to the Super Bowl this year for its second consecutive appearance, with a 60-second spot from Wieden+Kennedy Portland.
We don’t yet know the exact creative that will appear, but it will be a continuation of a 2015 brand campaign that kicked off during college football’s Rose Bowl national championship semifinal on Jan. 1.
The website development company Wix during the fourth quarter will air its first ever Super Bowl spot.
Wix revealed more details about the creative direction of the ad on Jan. 7. The campaign will be titled #ItsThatEasy and will feature five NFL legends — Franco Harris, Larry Allen, Emmitt Smith, Terrell Owens, and Brett Favre — as they move on from their football days and start on new careers as small-business owners. The campaign was directed and produced by Committee LA.