Watch Squarespace's 2014 Super Bowl Ad "A Better Web Awaits"

The ad was made in-house by Squarespace chief creative officer David Lee, who was previously the digital executive creative director at the advertising agency TBWA Worldwide, and directed by Malcolm Venville.

The ad is called “A Better Web Awaits,” likely a reference to the idea that Squarespace’s simple self-publishing tools make it easy for the average web user to complete the otherwise intimidating task of managing a website.

Watch the teaser video or read about their Super Bowl buy.