Watch Chobani's 2014 Super Bowl Ad "Bear"

It can be hard to find food made with only natural ingredients. Even for a big grizzly bear. That’s why at Chobani, we only use 0% preservatives, 0% artificial flavors, 0% artificial sweeteners. 100% of the time. #HowMatters

Chobani’s Super Bowl commercial is created by Droga5 in New York, and this is their first time ever creating a Super Bowl ad.