Watch Budweiser's 2014 Super Bowl Ad "Puppy Love"
“Puppy Love” a 60-second Budweiser spot from Anomaly, is a sequel of sorts to last year’s “Brotherhood,” one of the strongest and best-loved Bud ads in a long time, about a baby Clydesdale and its trainer.
Sticking with the baby theme, this year’s spot is about a 10-week-old puppy who keeps escaping his own breeder’s home and makes friends with the Clydesdales on a nearby farm. The same actor from last year, Don Jeanes, reprises his role as the Clydesdale trainer. And again, this spot is anchored by a strong musical choice. Last year it was Fleetwood Mac’s “Landslide.” This time it is “Let Her Go” by Passenger.
It’s a bit less gritty than last year’s ad, but the cute factor will overwhelm helpless Super Bowl viewers. Plus, there’s a nice multilayered story going on—with the subtle parallels between the puppy/Clydesdale and horse trainer/puppy breeder. (The actress in the spot is Melissa Keller, who, the brewer points out, appeared in the 2002, 2003 and 2004 Sports Illustrated swimsuit editions.)
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