Super Bowl hype kicks off early; Bruno Mars to perform

An announcement that Grammy winner Bruno Mars will be the halftime entertainment. Marketers touting their Big Game ad plans. NFL Commissioner Roger Goodell saying there’s “more buzz around this Super Bowl” than any Super Bowl ever.

It’s only the start to the football season, but the Feb. 2 Super BowI has already scored a super amount of attention.

The Big Game buzz ratcheted up Sunday when broadcaster Fox revealed during its pregame show that Mars will take center stage as halftime performer.

“it’s just an honor,” Mars said Sunday from Fox’s live pregame show at Times Square. “We just got off tour, so being able to come to New York City and announce this is incredible.”

In releasing this information five months before the game, Fox, the National Football League and halftime sponsor Pepsi lengthened the timeline to hype their tie-ins to Mars’ performance. In past years, the halftime entertainment was announced later in the fall.

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