Super Bowl Ads 2014: The Best and Worst commercials
The Super Bowl 2014 ads started slow — just like the Denver Broncos offense — and never got better.
Last year I had a difficult time picking my Top 5 Best Super Bowl commercials compared to the Top 5 Worst.
This year it’s pretty obvious.
And I might have to create a new category: Top 5 Blah!
On Monday I’ll talk to advertising experts to get their feedback. In the meantime, what did you think?
1. Chrysler and Bob Dylan Super Bowl Commercial 2014 America’s Import
An ad that reminds me of Clint Eastwood’s classic “It’s Halftime America” (from 2012), this Chrysler 200 Super Bowl commercial was easily the night’s best. It exudes Detroit pride; and it rallies us to “buy American.” My only issue is when Bob Dylan says, “so let Germany brew your beer.” HELLO, Chrysler. Michigan also makes great beer!
2. Budweiser Super Bowl XLVIII Commercial — “Puppy Love”
Our favorite macro brewers deliver another great ad — again. I wasn’t sure how they would top last year’s Baby Clydesdale commercial. Well, this time a woman adopts a golden retriever puppy, which has become #bestbuds with a Clydesdale horse. The puppy keeps escaping to see his buddy back on the ranch. Set to Passenger’s “Let Her Go,” the ad aims directly at pet lovers. I’m not sure it moves beer. (Many fans might have missed this since it aired with only 2 minutes left in the Super Blowout game.)
3. Ian Up For Whatever Film– 2014 Super Bowl XLVIII Commercial – Extended Scenes | Bud Light
Even though this was split up into two spots, I love the creativity and concept; an average guy finds himself in one of those surreal, out-of-body experiences. He meets actor Don Cheadle, who is escorting a llama, on an elevator. He plays a sudden death ping pong match against Arnold Schwarzenegger. And then joins One Direction on stage. Indeed, he’s “Up for Whatever”!
4. Love Hurts – TurboTax Big Game Commercial & TV Ad
This was one of the game’s early commercials, and I thought it was a good chuckle. I didn’t think it would it would be one of the night’s best. But it held up as the night went on. Basically, a guy watches another guy — with way cool dance moves — take a girl he likes to the dance. Love the song; Yazoo’s “Situation,”
5. The Phone Call: #InWithTheNew RadioShack Commercial
“The 80s called … they want their store back!” This fun send up features characters and celebrities from the ’80s who invade a Radio Shack to take back their old stuff and make room for the Radio Shack of the future. Some include Alf, Mary Lou Retton, Hulk Hogan, Chucky, Cliff Clavin from “Cheers,” etc. Funny stuff.
1. Both Tim Tebow commerciials for T-Mobile! Need I say more:
Tim Tebow shows you what you can do with #nocontract |T-Mobile Commercial
2. Slow Clap – CarMax Big Game Commercial 2014
The story of one man’s successful car buying experience earns him a lot of people who applaud his success. Yawn. At least I like the “Rudy” reference.
3. 2014 Volkswagen Game Day Commercial: Wings
Well, did you know that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings? I really wanted to like this one, but it wasn’t funny. And I have not interest in buys a VW.
4. Chobani Yogurt Bear 2014 Super Bowl Commercial | Funny Chobani Super Bowl Ad
A bear who only buys one Chobani yogurt after tearing up the country store? I hate to say it, but I would rather watch the guys from “Full House” selling Dannon Oikos.
5. Honda 2014 Big Game: #hugfest
Bruce Willis talks car safety. And he hugs comedian Fred Armisen. I’m confused. Am I supposed to laugh. Hug. Cry.
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