Super Bowl Ad Chart: Who's in Super Bowl 2014

These advertisers are known to be appearing in Super Bowl XLVIII, which will air Feb. 2 on Fox from MetLife Stadium in East Rutherford, N.J. Fox Sports is said to be charging around $4 million for a 30-second spot. We will continue to update this list as companies and ad agencies make their plans known

Anheuser-Busch InBev
Anheuser-Busch InBev is the exclusive beer advertiser through 2015. A-B will debut 5 new commercials. Super Bowl XLVIII will mark the launch of Bud Light’s new creative campaign, “The Perfect Beer for Whatever Happens.” The campaign will kick off with two corresponding “Epic Night” units — totaling 90 seconds and telling one story across two ad blocks — featuring top celebrity surprises when they are least expected. The Bud Light “Epic Night” spots were created by BBDO. Bud Light will debut the new Bud Light reclosable aluminum bottle with a 30-second spot titled “So Cool.” In the coveted 1A (first break, first ad) position in the game. Budweiser will advertise with one 60-second ad and one 30-second ad and feature the Clydesdales with a puppy “Puppy Love” and one saluting the US military’s returning troops called “Hero’s Welcome.”

Audi
Audi has posted record sales due to a successful rebranding that largely targets young adults buying their first nice car. Audi has the 60-second spot directly after the halftime show, which typically hosts one of the Super Bowl’s most-watched commercials. The spot will showcase the 2015 A3 sedan. San Francisco agency Venables Bell & Partners is returning to produce its seventh straight Super Bowl ad for Audi.

Axe
The 30-second spot will be produced by BBH London. Unilever has kept quiet regarding creative details.

Butterfinger (Nestle)
One thirty-second spot in the second half to promote the new Butterfinger Peanut Butter Cups. Butterfinger’s Super Bowl commercial will not include longtime Butterfinger mascot Bart Simpson, according to Butterfinger Brand Manager Jeremy Vandervoet, who said the plan is to do something “much more broad” than the Simpsons but keeping the brand’s “clever, irreverent personality.” Interpublic Group of Cos.’ Dailey of West Hollywood, Calif. will be creating the ad.

Cheerios (General Mills)
General Mills has bought time for its iconic brand Cheerios during the first unscheduled time-out. The new commercial is being produced by the same creative team responsible for the recent Cheerios spots “Just Checking” and “Nana.”

Chevrolet (General Motors)
Chevrolet has bought time for Super Bowl XLVIII in conjunction with the introduction of 12 cars and trucks between mid-2013 and the end of 2014, according to the company. The bulk of Chevy advertising is handled by Commonwealth, Detroit, which is a unit of Interpublic Group of Cos.’ McCann.

Chobani
First time Super Bowl advertiser says its Super Bowl spot will mark the debut of a new integrated campaign by Droga5, with support from Omnicom Media Group and PR agency Weber Shandwick.

Coca-Cola
The drinks maker is hoping to top last year’s interactive Super Bowl push with a campaign featuring roller skaters and tap dancers. Coke’s VP for global advertising strategy and content excellence Jonathan Mildenhall told Marketing Week the upcoming campaign is about “celebrating American society and Coca-Cola’s role within it”.

Doritos (PepsiCo’s Frito-Lay)
Two 30-second spots chosen through the “Crash the Super Bowl” contest. The contest is back for the eighth year in a row. Consumers will choose one user-generated spot; Doritos’ marketing team will select the other. The creators of the winning ads will get the chance to work on the set of “Marvel’s The Avengers: Age of Ultron.” Omnicom Group’s Goodby Silverstein and Partners has long assisted with the contest.

GoDaddy.com
Two 30-second spots, one in each half. One spot will feature Danica Patrick, the race car driver and longtime GoDaddy endorser. The company, which last year started toning down its typical risqué approach somewhat, this year is promising no innuendo. The ads will be from Deutsch New York.

H&M
One 30-second spot in the second quarter will let users that have SmartTV’s buy David Beckham’s clothes directly.

Heinz
Heinz is returning to the Super Bowl spotlight after 16 years with a 30-second spot, marking only its second appearance at the event in its entire history. It will promote the notion that when a person picks up a Heinz product they are filled with happy memories associated with the brand. It is part of a wider Cramer-Krasselt-created campaign encouraging fans to share how they use Heinz condiments with the company vowing to reengage with its “great fans” in 2014.

Hyundai Motor America
Two commercials during the 2014 game, which will be the seventh consecutive Super Bowl appearance for Hyundai The creative is to be determined. Innocean will again handle Hyundai’s Super Bowl spots. In one, Hyundai is making an appeal to parents by advertising its Genesis luxury sedan’s “360 degree halo of safety.” The second one is for the Elantra and targets a younger crowd. Hyundai, not known to use Hollywood stars will utilize three and two young Hollywood celebrities will be flirting in that one, but Hyundai’s keeping their identities a surprise.

Intuit
One 30-second spot in the third quarter of the Super Bowl. Intuit, which makes financial and tax prep software such as Quicken and TurboTax, is actually promising the ad time — a national 30-second spot on Fox during the game — to the winner of a contest for small businesses. Intuit is working with RPA out of Santa Monica, Calif.

Jaguar
Will make its Super Bowl debut in 2014 with a second half ad promoting its new F-Type coupe. The brand plans to make light of the fact that British actors are often cast as Hollywood villains.

Kia,
Kia will have at least one spot promoting its new rear-wheel K900. The spot will feature Laurence Fishburne, in a a humorous twist on the 1999 hit sci-fi film The Matrix. In the 60-second spot, Fishburne reprises his film character, Morpheus, and offers a shocked couple — waiting for their car at a fancy restaurant — a choice that mimics the “red pill” or “blue pill” choice he offered Matrix co-star Keanu Reeves in the film.

Mars
One 30-second spot, which will either promote Snickers or M&Ms. The company is holding a “shootout” to determine which brand has the pitch that’s most creative and can best continue after the Super Bowl, according to Mars Chocolate North America President Debra Sandler. The ad will be handled by BBDO.

Oikos (Dannon)
One 30-second spot. Dannon made its Super Bowl debut in 2012 with an Oikos Greek spot featuring actor John Stamos. It has not decided whether to bring Mr. Stamos back for its return. The marketer used crowd-sourcing agency Poptent for the 2012 spot with assistance from Y&R.

Paramount Pictures (Viacom)
One 30-second spot will promote “Transformers: Age of Extinction,” the fourth movie in Hasbro and Paramount’s “Transformers” franchise, due out in June

PepsiCo Beverages
PepsiCo is a key sponsor of the NFL and is sponsoring this year’s Halftime Show for the second year in a row. The beverage division has typically run two 30-second ads. TBWA/Chiat/Day is Pepsi’s creative agency.

SodaStream
Has announced they will return to the Super Bowl for the second year.

Toyota
Toyota’s redesigned Highlander will be advertised in a :60 second commercial during halftime.
Kaley Cuoco may return in the new spot.

Volkswagen
VW is back with a :60 second commercial in the Second quarter, and will poke a little fun at its’ german engineers.

Wonderful Pistachios (Roll International)
Has two :15 second spots that will feature funny man Stephen Colbert. The ad(s) will be created by The Fire Station, an in-house agency.