Squarespace Will Have Ads During Super Bowl Alongside Global Brands
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year’s Super Bowl.
Amid a field of global brands and top-tier ad agencies, Squarespace will be a a bit of an outlier, with limited national awareness and a spot produced entirely in-house. The ad was created by a team led by the company’s chief creative officer, David Lee, who previously served as TBWA Worldwide’s digital executive creative director. It was directed by Malcolm Venville.
No details about the ad’s creative concept have been released yet. Los Angeles-based Quigley-Simpson is serving as the media agency for the ad buy.