Ram Truck Brand Launches ‘The Farmer in All of Us’ American Portrait Book Published by National Geographic
The Ram Truck brand is launching a new photography book with National Geographic titled, “The Farmer in All of Us: An American Portrait.” The book is available for purchase now for $45 at www.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
The 300-page coffee table book is a beautiful and comprehensive collection of original agriculture and farming photography, including many of the images commissioned by the Ram Truck brand for its “Farmer” Super Bowl commercial inspired by Paul Harvey’s “So God Made a Farmer” essay. Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
To create the book, ten world-class photographers were tasked with traveling throughout America’s heartland over the course of three weeks to capture the essence of the farmer. Paul Harvey’s “So God Made a Farmer” speech served as their inspiration. The photographers’ original goal was to create the visual backdrop for a television commercial celebrating the “Year of the Farmer.” The two-minute tribute aired during Super Bowl XLVII, stopping the nation in its tracks.
“The Farmer in All of Us” book builds on the imagery from the video and creates a compelling photographic poem, including a foreword by Paul Harvey, Jr. and personal anecdotes from the 10 photographers. The book includes more than 240 photos conveying the same spirit as the Ram Truck brand, which celebrates the values of dignity, fellowship and sacrifice through hard work. Just as the “Farmer” television video did, the book aims to inspire the next generation of America’s farmers.