'Puppy Love' wins 2014 Super Bowl Ad Meter
Budweiser’s precious puppy has pranced off with the best-of-breed ribbon for Super Bowl commercials. Never mind that it aired with just two minutes left in a dog of a game. For the second consecutive year — and the 12th time in the past 14 years — Anheuser-Busch has earned one the most coveted of U.S. advertising honors, winning USA TODAY’s consumer-judged Ad Meter for Super Bowl commercials.
The following table contains the complete results for this year’s Super Bowl Ad Meter. Thanks to the thousands of voters who participated, and congratulations to Anheuser-Busch on the winning commercial. Scroll down for the full results.
TOP 10 Company Spot Quarter Score Budweiser Puppy Love 4 8.29 Doritos Cowboy Kid 4 7.58 Budweiser Hero's Welcome 3 7.21 Doritos Time Machine 1 7.13 Radio Shack Phone Call 1 7 Hyundai Sixth Sense 1 6.87 Cheerios Gracie 1 6.75 Microsoft Technology 4 6.65 Coca Cola Going All the Way 4 6.42 Pepsi Soundcheck HT 6.3 The Rest Volkswagen 100,000 Miles 2 6.24 Chrysler Americas Import 4 6.24 Chevrolet Romance 1 6.18 Dannon Oikos Spill 4 6.15 Hyundai Nice 4 6.1 Kia Luxury 3 6.09 Coca Cola America the Beautiful 2 6.06 Heinz Happy And You Know It 4 6.05 Wonderful Pistachios Part 2 2 6.04 M&M Delivery 2 6.02 Toyota Highlander Joyride 2 5.88 Audi Doberhuahua 3 5.87 Chevrolet Life 1 5.79 Jaguar British Villains 4 5.78 Chobani How Matters 3 5.68 Bud Light Epic Night Continued 1 5.6 T-Mobile Still No Contract 3 5.59 Weathertech Made in America 2 5.58 T-Mobile No Contract No Worries 2 5.52 Intuit Bring the Toyz 3 5.49 Beats Beats Music 1 5.44 H&M David Beckham 2 5.44 Honda Hugfest 3 5.26 Turbo Tax Love Hurts 1 5.19 NFL Network Gerry Ricecake HT 5.19 Jeep Restlessness HT 5.18 Geico Digital Insurance 2 5.15 Wonderful Pistachios Part 1 2 5.14 Sony The Amazing Spider Man 2 2 4.93 Axe Kiss for Peace 3 4.92 Sonos Faceoff 2 4.91 Nestle Butterfinger Cups 4 4.9 Maserati Strike 1 4.85 Bank of America Red 1 4.82 Bud Light Epic Night 1 4.78 T-Mobile Kill Your Contract 4 4.77 GoDaddy Puppet Master 1 4.66 SodaStream People 4 4.66 Ford No Ordinary Commercial 1 4.62 Paramount Tranformers Age of Extinction 2 4.61 Carmax Slow Clap 2 4.49 Squarespace A Better Web Awaits 2 4.38 Bottom Five Dreamworks Need For Speed 1 4.34 GoDaddy Bodybuilder 4 4.04 Sprint Family Plan 3 3.96 Subway Crunch Time 2 3.91 Bud Light Cool Twist 2 3.89