M&M's Release Super Bowl Teaser Ad Featuring 'Yellow'

Red found this alarming tape in Yellow’s video camera. To find out what happens to Yellow, watch the Super Bowl.

It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S® Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S® will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S® Peanut, with Yellow taking the lead role in the Big Game for the first time.

Yellow, widely considered “America’s Favorite Nut,” was first introduced along with M&M’S Peanut in 1954. Since then, the irresistible chocolate-coated peanut has captured the hearts and “taste buds” of the nation, but he usually plays a supporting role to his best friend and fellow spokescandy Red.

“It’s about time we remind the world how irresistible M&M’S Peanut really is,” said Seth Klugherz, Senior Director, M&M’S Chocolate Candies. “Each M&M’S Peanut is literally 1 in 100 – meaning we have to sort through 100 different peanuts, just to find one that’s lucky enough to make its way into a bag of M&M’S Peanut.”

The highly anticipated commercial, created by BBDO New York, will remain secret until Super Bowl Sunday, but fans can get a taste of what the brand and Yellow have in store for them by watching an original teaser trailer for the spot, which is available on the M&M’S Facebook page (www.facebook.com/mms).

Yellow’s Super Bowl XLVIII ad is just the latest exciting activity in the M&M’S Brand’s “Year of Peanut” campaign, a yearlong effort to showcase the irresistibility of M&M’S Peanut. The brand kicked off the year with a star-studded event on New Year’s Eve in Atlanta – the unofficial peanut capital of the nation – as well as launched a humorous online video series called the “Search for the One,” which starred actor and comedian David Koechner as an eccentric explorer searching for the “perfect peanut.”

Following Super Bowl XLVIII, M&M’S plans to continue to roll-out the integrated marketing campaign focused on M&M’S Peanut, which includes multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions, public relations and social media.

For more information on M&M’S Peanut or the Super Bowl XLVIII ad visit M&M’S Facebook page or get up close and personal with Yellow on Twitter via the handle @mmsyellow.