Lawyer’s ‘Flaming Sledgehammer’ Super Bowl Ad Goes Viral

A two-minute video for personal injury attorney Jamie Casino is called “the most metal personal injury commercial of all time,” by Deadspin.

With heavy metal music, the local Super Bowl ad starts with a verse from the Old Testament and the words, “Based on a true story.”

“I’m Jamie Casino. You may have seen some of my personal injury commercials on TV,” his narration begins in the commercial. “I wasn’t always a personal injury lawyer.”

In the video, Casino refers to the shooting death of his brother-in-law Michael Biancosino and Emily Pickels over Labor Day weekend in 2012. Last month, Walter Terry Moon was indicted for their murder and related charges.