Laurence Fishburne as Morpheus in Kia K900 Super Bowl ad

As reported earlier in our Super Bowl Ad Chart: Who’s in Super Bowl 2014 Laurence Fishburne will be starring in the Kia Super Bowl commercial for the K900

A couple will encounter Morpheus at a valet stand, where he will offer them two keys — a spoof of the “red pill/blue pill scene” from the first movie. “Should they choose wisely, their perception of luxury — and Kia — will never be the same again,” Kia said. The three will then go on “an unforgettable ride.”

Fishburne told USA Today that viewers who have “preconceived notions of who I am” may change their minds after seeing the ad. That cryptic teaser suggests that the ad will probably be a lighthearted spoof.