Hyundai's Super Bowl Ads 2014 Details Released

The redesigned 2015 Hyundai Genesis and the 2014 Hyundai Elantra will star in the Korean automaker’s 2014 Super Bowl commercials.

Hyundai will air two 30-second spots during the game, marking the company’s seventh straight Super Bowl appearance.

The ads use clever interpretations of real life moments to position a Hyundai as the ultimate driving companion and trusted family member. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.

Hyundai will open its Super Bowl advertising showcase with a 30-second spot titled “Dad’s Sixth Sense,” during the first quarter. In a sketch that any dad can relate to, the spot dramatizes the near-misses and saves of everyday parenting, giving a dramatic demonstration of the all-new Genesis and its Automatic Emergency Braking capabilities – one of the many features included in Genesis’ comprehensive suite of safety services, the Sensory Surround Safety System.

“Nice,” a 30-second in-game spot running in the fourth quarter, is inspired and made possible by the new sporty, compact Elantra. The humorous spot follows a young comedic talent in an escalating game of compliments between two identical Elantras, effectively showcasing the innovative performance, style and technology features of Hyundai’s new compact sedan.