Fox Rejected SodaStream's Super Bowl Commercial Again

FOX has rejected this year’s Super Bowl commercial for SodaStream because it objected to a sultry red-hot actress Scarlett Johansson uttering these words: “Sorry, Coke and Pepsi.”

CBS, the broadcast network for the last Super Bowl, rejected SodaStream’s last years ad that used Coke and Pepsi trucks and uniforms.

It’s nothing new for smaller Super Bowl advertisers, without huge ad budgets, to submit ads they know network censors will reject — and then rush out to the media and denounce the rejection. GoDaddy, which used to be the Super Bowl’s raciest advertiser, is widely viewed as the pioneer of this public relations tactic.

Daniel Birnbaum, CEO of SodaStream, sites that it’s because FOX afraid of Coke and Pepsi.

SodaStream will remove the unacceptable portion and resubmit. Birnbaum would prefer to get out of the deal, and get his money back.