Fox Refuses to Air Pro-Gun Rights Ad in Super Bowl 2014

Fox cited the NFL’s rule prohibiting the advertising of “firearms, ammunition or other weapons” during games in its rejection of the ad, but gun rights groups are pushing back, claiming that the ad does not violate the league’s rules.

They argue that the ad complies with the rules for two reasons: Because “Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel” and “The commercial itself does not mention firearms, ammunition or weaponry.”

While the ad focuses on family “protection” and “defending your home,” it does close with the Daniel Defense logo, which features the unmistakable image of a firearm: