Doritos Issues Last Call To Aspiring Ad Makers
PepsiCo’s Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest.
Adults from around the world where Doritos tortilla chips are sold have until November 24 to turn their boldest Doritos commercial ideas into homemade advertisements for the chance to win a $1 million (U.S.) grand prize. Ultimately, two lucky winners will see their ads air in front of a global television audience during Super Bowl XLVIII and win the opportunity to work with Marvel Studios on the set of “Marvel’s The Avengers: Age of Ultron,” the highly anticipated sequel to the 2012 blockbuster “Marvel’s The Avengers,” which became the third-highest-grossing movie of all time worldwide. For the first time in the contest’s history, the creator of the ad that receives the most fan votes will also win a guaranteed $1 million in prize money. Fans must submit their advertisements to www.doritos.com before contest submissions officially close on November 24 at 11:59:59 PM CT.
The contest website — www.doritos.com — features a “Creator’s Tool Kit” that includes Doritos logos, product shots, music and animations for download and use. For the first time, the Doritos brand will also give fans access to never-before-heard music from up-and-coming artists to feature in their commercials.
Once submissions close on November 24, a qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Entertainment, LLC and co-creator of such Super Heroes as Iron Man™, Spider-Man™ and others — will select five finalist ads. From there, the world will be invited to vote for the best ad. Ultimately, two spots will air during the Super Bowl broadcast — one will be selected by fan votes on www.doritos.com and the other by the Doritos brand. The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000 (U.S.).
Each of the five Crash the Super Bowl finalists will win an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which finalist ads will air. The three finalists whose commercials don’t air during the broadcast will each win $25,000 (U.S.). The Super Bowl XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX.
As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.
PepsiCo’s relationship with the NFL is among the company’s longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company’s largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.