Cars.com to Sit Out of Super Bowl After Six Years
Cars.com will sit out of the upcoming Super Bowl, ending a streak of consecutive appearances going back to 2008.
The auto classifieds site has used the Super Bowl as a platform to launch new campaigns, most recently rolling out its “All Drive. No Drama” campaign with a spot called “Wolf” during the 2013 game. But it is sticking with the same campaign in 2014, according to CMO Linda Bartman, who said “All Drive. No Drama” is resonating with consumers.
McGarryBowen in Chicago is the brand’s lead agency and worked on last year’s Super Bowl creative.
Read more at : AdAge.com