CarMax Super Bowl Ad and a Puppy Only Version
After a three-year absence, CarMax is back in the Super Bowl ad lineup with a spot that envisions a customer getting a dramatic slow clap after making his purchase and — as a special treat — a version of the ad features puppies.
The spot that airs during the game will be 30 second, however the extended version, above, is 45 seconds. The premise is the same: As the customer leaves the lot, he peers out of his window to see various people offering the slow clap. As the effect piles on, it gets more and more silly. For instance, a fireman rescues an old man as he gives his slow clap. Actor Sean Astin also offers a visual nod to his role in the 1993 sports tearjerker “Rudy”.
The Puppy version is a shot by shot recreation of the original “Slow Clap” version.
Slow Bark – CarMax “Puppy Version” of Big Game Commercial 2014