Budweiser Wins the Hashtag Super Bowl

Dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field in New Jersey, not everyone gets to go home a winner.

Twitter buzz is fleeting. Case in point: Maserati’s 90-second commercial was a national trending topic during the first quarter last night. But then it dropped off the social map.