When Is It Too Early To Think About The Super Bowl?

From a marketing point of view, that’s a rhetorical question.

The NFL awards its Super Bowl site about three years before the game is actually played in order to give each city time to prepare.

In fact, the league this May will unveil the sites for both its historic Super Bowl L, to be played in February 2016 (choosing from between the Miami Dolphins’ Sun Life Stadium and the San Francisco 49ers’ stadium currently under construction in Santa Clara, Calif.), and Super Bowl LI, to be played in February 2017 (choosing from between the Houston Texans’ Reliant Stadium and the venue not selected to host Super Bowl L).

Advance buzz can be especially beneficial for first-time Super Bowl marketers. Even considering that the upside is a record-setting 111.3 million viewers, as happened during the Super Bowl XLVI broadcast on NBC, the trepidations can be intense, including a fear that your ad won’t get noticed or, even worse, will be noticed for all the wrong reasons.

Read more at: MediaPost