Super Bowl ad price hits record $4 million

Advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million.

“We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” said CBS spokesman Dana McClintock, in an e-mail to CNNMoney. “But it’s safe to say that spots are going for $4 million each, and in some cases more.”