Some XLVII Super Bowl Ads Sold for 'North of $4 Million'

CBS Corp.’s President and CEO. Les Moonves in an investor conference spoke about Super Bowl XLVII, which CBS will air Feb. 3 from New Orleans. He said the network has sold 90 percent of its ad inventory and has sold some 30-second spots for “north of $4 million.” That is believed to be a record. Earlier this year, Moonves had said CBS would target making some sales in that range. NBC last year was believed to have reached around $4 million with one late Super Bowl ad sale.

The past two Super Bowls have set records as the most-watched TV shows in U.S. history.