New 2014 Kia Sorento Will Be Focus of Super Bowl Ad
Kia Motors America has launched a new three-part ad series that demonstrates how the brand’s redesigned 2014 Sorento CUV1 can help Mom and Dad take on the day. In the first 30-second spot, titled “Tight Space,” parental creativity is in high gear when two of the Sorento’s available features – power-folding mirrors and power liftgate – help a determined father make the slimmest parking garage space manageable while his skeptical wife and children look on.
‘Tight Space’ serves as the introduction to the redesigned Sorento, and when the next spot airs in the Super Bowl it will present an answer to an age-old question that has left generations of parents stuttering and searching carefully for words to help them escape an awkward yet truthful situation.”
Created by David&Goliath, KMA’s advertising agency of record, the Sorento ‘Tight Space’ spot was directed by Peter Darley Miller and Colin Jeffery.
Kia’s :60 second Super Bowl commercial will air in the 4th quarter.
“When the next spot airs in the Super Bowl it will present an answer to an age-old question that has left generations of parents stuttering,” said Michael Sprague, Kia Motors America vice president of marketing and communications, in a statement.