NBC charging big bucks for ads on Thanksgiving night NFL game
Super Bowl broadcasters charge sky high prices for advertising spots during the National Football League’s championship game. It’s sort of an expected part of doing business on one of television’s most-watched events, which explains why CBS can fetch $3.8 million for a 30-second spot on its Super Bowl XLVII telecast scheduled for Feb. 3.
According to a report in Ad Week, NBC is set to reap a holiday windfall Thursday, when the NFL’s Thanksgiving night game moves from NFL Network to the Peacock.
When the New York Jets and New England Patriots meet in the 8:20 p.m. contest, every commercial costs $975,000, a figure Ad Week said exceeds the usual $500,000-per-spot cost on NBC’s Sunday Night Football broadcasts.