M&M'S Joins Super Bowl Advertisers

M&M’S will reveal additional details regarding their Super Bowl spot in January 2013.

“We’re excited to be back on the world’s biggest stage,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “The introduction of Ms. Brown will be a tough act to follow, so we’re planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”