Inside @ESPNNFL Super Bowl XLVII social media plans #ESPNSBPicks

ESPN’s newly-formed social media integration unit are here to help engage fans through Twitter, Facebook and other platforms in unique ways.

Fans should follow @ESPNNFL, the Twitter feed that encompasses all of ESPN’s NFL studio coverage. This will be one-stop shopping for all things NFL in New Orleans this week.

There are two primary ways fans can interact with ESPN: by submitting SportsNation postcards and by voting in our live Twitter polls. Fans at home can take photos of their faces and tweet them using the hashtag #SBPostcard for a chance to get to New Orleans without leaving their couch. ESPN will select photos on our shows and on our social Jumbotron in front of our live audience and sending fans their own personalized postcard back to them on Twitter. This is the first time ESPN has tried to do something like this on site at a large event like the Super Bowl.

Fans can also tweet their answers to daily ESPN twitter poll questions using the hashtag #ESPNSBPicks.

Here is the ESPN Super Bowl XLVII Week programming schedule