How to optimize your media spend with real-time data

BOOST TV MARKETING WITH REAL-TIME AUDIENCE INTELLIGENCE

Top Super Bowl Themes
Without being a high-scoring game, and no successful hail-mary’s at the last minute the game itself was not the most exciting for social viewers. Instead we see conversations around the commercials and the Madonna halftime show taking home the MVP awards for top themes.

42% of the conversation was about the commercials

32% of the conversation was about the Madonna/Halftime Show

15% of the conversation was about Tom Brady (and how attractive his wife is – this is the Internet after all)

4% of the conversation was about Eli Manning

2% of the conversation was about The Giants winning

0.5% of the conversation was about Victor Cruze and his “salsa” moves

0.3% of the conversation was about Bradshaw and his attempt to sit down on the field

Using social data analytics we’re able to identify in real-time which ads viewers loved the most and which
brands really won the Super Bowl.

1 “SLING BABY” DORITOS 14%
2 “ETERNAL OPTIMISM” BUDWEISER 13%
3 “POLAR BEARS” COKE 11%
4 “FIT FOR A KING” PEPSI 8%
5 “SEINFELD VS LENO” ACURA 6%
6 “HEAVEN” GODADDY 5%
7 “STREET PARTY” SAMSUNG 5%
8 “BECKHAM” H&M 4%
9 “VAMPIRE” AUDI 3%
10 “DREAM CAR” KIA 3%