Go Daddy picks Bar Refaeli for Super Bowl ad

Go Daddy, historically the Super Bowl’s raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

She was ranked No. 1 on Maxim’s Hot 100 for 2012.

This will be Refaeli’s first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad. Patrick will star in her record 11th and 12th Super Bowl spots for Go Daddy.

Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

The ad called “The Perfect Match”, will be filmed next week in Los Angeles.