Dunder Mifflin Crowdsources Super Bowl Ad - for Scranton, PA
Dunder Mifflin — yes, it’s a real brand — is crowdsourcing its first Super Bowl ad, which will run in just one market: Scranton, Pa.
In an example of reverse product placement, NBC Universal teamed up with Staples unit Quill in 2011 to create a Dunder Mifflin line of paper products. Until then, the company was a fictional entity that existed only on the U.S. version of The Office. Apparently, the venture has been successful: In November, the company began expanding into tissues, disposable cups, notepads and markers, among other products.
Now the brand is making its first foray into TV advertising. Dunder Mifflin has teamed up with crowdsourcing platform Tongal to create the ad. Tongal started soliciting bids for the project.
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